The soft drink was initially marketed as a dietary supplement, chock-full of vitamins, packed with energy.
Bill Swartz came up with idea of Dr. Enuf when his co workers always complaints about the lack vitamins in foodstuff.
Charles Gordon, back in Johnson City after military service during World War II, saw an ad in Bottler’s Gazette magazine.
Charles Gordon the owner of Tri-City Beverage in Johnson City met with Schwartz and subsequently acquired rights to production.
When it first came out, Dr. Enuf sold for twenty-five cents while other soft drinks were going for a nickel.
History of Dr. Enuf
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