Irish Dairy Board or IRB operates as a holding company and through its subsidiary it manages and distributes Kerrygold brand internationally. The company was founded by Government of Ireland.
IRB together with design agency Dynamo in the early 2010s to develop and promote a cream liquor using their products. The objective was to capitalize the Kerrygold’s brand as a dairy producer and to compete with other brand locally and at international level especially Bailey’s Irish Cream.
Brand Kerrygold is the Ireland global brand and it was created by Sir Anthony O’Reilly in 1962. Kerrygold Irish Cream Liqueur was created by Kerrygold in Ireland, under Ornua (previously known as The Irish Dairy Board) which is a Co-op owned by Ireland’s dairy processors, and in turn by Ireland’s dairy farmers.
European milk quota was lifted on April 2015 and IRB was looking the opportunities to export larger quantities of milk. The launching of the cream liqueur with the new outlook was one of the outcomes.
Kerrygold Irish Cream Liqueur
