Minute Maid is a product line of beverage, associated with lemonade or orange juice. The company is owned by The Coca-Cola Company.
It was started during World War II, where National Research Corporation of Boston, Massachusetts, developed high vacuum evaporation processes for dehydrating penicillin, blood plasma and streptomycin for use in United States war effort. The army wanted to extend and apply this method for food industry.
In 1945 National Research Corporation organized Florida Foods Corporation to build a production plant in Plymouth Florida. The plan was to fulfill contract with army. Since the war was over, the company diverted its focus to consumer market. They explored the possibility of marketing an “intermediate step” in the production process – frozen orange juice concentrate. And it was success. Then the name of Minute Maid was established. The name of Minute Maid was an idea of Boston advertising agency.
A few years later Florida Foods Corporations was renamed as The Minute Maid Company.
In 1960, The Coca-Cola Company acquired Minute Maid through a stock swap. The Coca-Cola Company then introduced ready to drinks chilled juice in 1973 and in 1996 ‘Minute Maid Premium, 100% Pure Squeezed Juice.
History of Minute Maid
