Saturday, September 10, 2011

Coca-Cola sports drink of Aquarius

Aquarius is a sports drink for whom like sports and enjoys a healthy lifestyle.

This sports drink Aquarius first had been rolled in Japan in 1983. It was more of a leisure beverage than an efficacious rehydration drink and had become as profitable in Asia and Europe as Gatorade was in United States.

It was introduced as a grape flavored drink. At that time the nearest competitor was Pocari Sweat which the manufactured by Otsuka Pharmaceutical Co. Ltd.

By the year 2000, Aquarius and Pocari Sweat are the major brands of sports drinks in Japan. These tow brands control about 90% of the sports drink market in Japan, for the past 22 years.

In Europe Coca-Cola launched is new sports drink, Aquarius, in Belgium in 1993, and since then the category has been growing exponentially.

However, Coca-Cola didn’t have the trademark rights to the name Aquarius in the United States and the company cannot compete head to head with Gatorade until US drink PowerAde was unveiled in fountain form in April 1990.

In 1992, Aquarius became an official drink for Olympic Games in Barcelona.
Coca-Cola sports drink of Aquarius

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