The drink went on sale in a drug store for five cents a glass as a soda fountain drinks on May 8, 1886. It was marketed as a ‘brain and nerve tonic’ in drugstore, sales average nine drinks per day.
Frank M. Robinson, bookkeeper to the creator of the drink itself suggested the products unusual name and wrote it down in his rather florid handwriting, feeling that the ‘two Cs would look well in advertising.’
Robinson suggested the name ‘Coca-Cola because the words represented two ingredients of the drink - coca leaves and from the cola nut. While the formula for the syrups remains one of the world’s best kept secret, it is believed that the formula contained cocaine in the early years.
Robinson also suggested that the name be written in Spenserian script, a popular penmanship f the era; it was from his pen that the ‘Coca-Cola’ signature originated. The name was registered as a trade mark on 31 January 1893.
On May 29 1886, the first Coca-Cola newspaper ad in Atlanta Journal, and hand painted oilcloth signs indicated which soda fountains offered the product.
Asa G. Candler acquires the entire rights for Coca-Cola for 2300 dollars. In 1892 he founded the Coca-Cola Company.
Coca-Cola gain popularity rapidly and it was first bottled in 1894. Coca-Cola was described as a ‘new and popular fountain drink, containing the properties of the wonderful coca plant and the famous cola nuts.’
In 1920 Supreme Court of United States ruled that Coke was the exclusively property of the Coca-Cola Company.
The creation of Coca-Cola brand
