Saturday, January 4, 2014

Introduction of Sprite by Coca-Cola

The post-World War II years saw diversification in the packaging of Coca-Cola and also in the development or acquisition of new products. 

Sprite, the citrus flavored soft drink was introduced in 1961. Houston Coca-Cola Company sold fruit flavored drinks under the name ‘Sprite’ during the 1950s, and became the first bottles to market Sprite in 1961.

The name ‘Sprite’ came from an earlier advertisement for Coca-Cola. In the 1940s, Coke had used a little man with a big smile in its ads.

He had white hair and wore a bottle cap for a hat. Eventually he became known as the Sprite Boy after elf-like creatures called sprites that feature in many folk tales.

Sprite got a new entry to its product line with the rollout of the tropical flavored Sprite Remix in the spring 2003.

In 2003 ads commercial for Sprite features urban street dancers, skateboarders and bicyclists performing tricks to a hip-hop beat. The youths, dressed in baggy urban clothing, rap about their lives, and the freedom that comes with performing and drinking Sprite.
Introduction of Sprite by Coca-Cola

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