Tuesday, May 11, 2021

Beer brand: Guinness

Arthur Guinness was born from humble beginnings on September 24, 1725 in Celbridge, County Kildare, Ireland.

Arthur Guinness began by brewing ale at St. James’s Gate. In the 1770s, he began brewing ‘porter’, a new type of English beer, invented in London in 1722 by a brewer named Ralph Harwood. At the age 27 he set up his own ale small scale brewery in Leixlip, County.

In 1759, at the age of 34, Arthur Guinness signed a lease for the St. James’s Gate Brewery, Dublin. He leased the brewery for 9000 years at an annual rent of £45. The brewery was only 4 acres in size, disused, and had little brewing equipment. Despite this, Arthur quickly built up a successful trade and in 1769, the first export shipment of six and a half barrels of Guinness stout leave Dublin bound for England. He tried to make different types of porter beer with dark brown color and creamy aroma. It was successful.

The company was producing 20,000 barrels at the time of Arthur death on January 23, 1803. Arthur Guinness II succeeded his father and subsequently management has grown the brewing business worldwide.

By 1886, Guinness becomes the first major brewery to be incorporated as a public company on the London Stock Exchange.
Beer brand: Guinness

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